When Samsung launched the NX10 in 2010, I was impressed with its design that is oriented towards professional use, with image quality that surpasses other mirrorless competitors at that time. I was sold by its form factor, the number of buttons and controls available for the user to make quick shooting changes. Samsung then released the NX100 for the market segment who prefers a modern rangefinder look while retaining the same user convenience. The i-Function was introduced to make shoot setting changes even easier. The rangefinder design is further re-thought with metal-body NX200, and NX11 was launched with minor design enhancements, but the innovation did not leapfrog, merely changing the interface, increasing pixel count, adding shooting effects. I thought the camera interface got more laggy, which I attributed to more processor-intensive features. The third-iteration NX-series (NX210, NX20, NX1000) introduced Direct Wi-Fi functionality that lets you link the camera to your smartphones for wireless image transfer, and increased its focus on the entry-level market. The image quality, however, did not improve drastically and by that time, other mirrorless competitors have overtaken and delivered stunning low-noise image quality.
Thankfully, the NX300 introduces many improvements and finally sets many things right.
Touch screen: a long-overdue feature, and with it, many touch features come with it, like touch focus, touch shutter. The menu is also redesigned to make it touch-friendly, and the touch response is pretty good. It's so much easier to use the on-screen keyboard to compose messages and upload images over Wi-Fi. You can also crop images in any dimension. I would wish there is an option to disable the touch screen. Some buttons are also duplicates to the hardware buttons, like Menu, Fn buttons.
AutoShare: image streaming to your smartphone as you shoot is possible, and works just like third party Wi-Fi SD cards. This makes the Wi-Fi image transfer function a lot more instant and less hassle.
Low-noise high ISO: Improved noise reduction for high ISO. NX300 can now shoot at ISO 25600 but the output is not usable. Auto ISO limits up to ISO 3200, so you would need to manually select higher ISO.
RAW processing: when shooting with RAW, the NX300 does not freeze as long compared to the earlier models, as it flushes the buffer faster to allow new RAW shots.
Smart Mode: Renamed from Scene Mode, and with new presets that appear to be more useful. Beauty Face, Landscape, Macro, Action Freeze, Rich Tone, Panorama, Waterfall, Silhouette, Sunset, Night, Fireworks, Light Trace, Creative Shot, Best Face
USB charging: You can now charge the camera with portable power packs.
Other note-worthy specs and new features:
|Evolution of mode dials.|
A list of features from previous NX cameras have been removed in NX300:
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