By Howard Toh
Known as Cellular-on-Wheels (COW), it is basically a mobile base-station mounted on a vehicle and is used to supplement our 3G/4G capacity at major events, where higher than usual mobile usage is expected. StarHub first deployed the COW during an event at Anchor Green Primary School in 2010 and since then, it has been quietly doing its job in the background in several major events!
NOT this COW for sure!
As with any large-scale events, our support for the National Day Parade (NDP) 2014 began months in advance. After reviewing the mobile traffic handling capacity of our equipment, we have enhanced mobile coverage and added capacity at over 30 mobile base stations in the location to ensure NDP goers will enjoy excellent service experience.
And did you know that our COW is Solar Powered?
Our COW will make its appearance again next week during the actual National Day Parade! So if you are heading there next weekend and happen to spot our COW, instagram it with the hashtag #starhubcommunity
On 9 August 2014, an estimated 200,000 people, including spectators, performers and visitors, celebrated Singapore’s birthday at Marina Bay and shared their experiences with family and friends through their mobile devices. As compared to last year’s event, StarHub’s mobile network processed significantly higher mobile usage, with a five-fold increase in 4G traffic.
Today, we are happy to share that our NDP goers enjoyed 100% mobile service uptime and consistently better mobile surfing experience throughout the parade.
On-site speed tests were done hourly as part of StarHub’s network health monitoring process
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