Well, this year is gonna be a year whereby me and some other friends are only able to get the new iPhone later than everybody else.
This is all thanks to the late availability of last year's iPhone X.
iPhone X was only made available in November last year, which means all similar people like me who were on a regular September re-contract will not be able to re-contract in September this year. And I believe it will be quite a significant amount of people.
I am not sure if can still witness the mad rush this time round since most Apple fans on carrier contract will be stucked until November, thus pushing the actual mad rush to November instead of September.