Because It doesn't make commercial sense.
If it costs a business $59 to take BPL, I would go and open a pub and subscribe to BPL immediately.
SingTel called me around 4pm and state that you guys have rejected my application due to inconsistent IC number (My dad is StarHub TV account holder, I did not gave my dad's info as SingTel did not tell me to do so when I applied) and apparently there are a lot of people who has the same situation as me.
SingTel later told me that StarHub and SingTel are working together to get this done. They told me since I initially applied way before the 15th Aug 4pm/7pm deadline, I will still be able to catch the BPL's opening game on time.
I hope you guys said is true, and that the MS channels will be activated on time...