Samsung's focus on software upgrades for Galaxy S4
On paper Galaxy S4 indeed have a hardware bump as they upgrade from S3. But these are only minor hardware upgrades where average users can't really feel the difference in terms of speed and performance. This is because most high-end phones have hardware performance that is superior over the software capabilities. The average consumer might not even know that it has 2GB of RAM. Even Samsung don’t brag on the improved hardware as they already know its the best in the market. In their launch event, Samsung only mention about the S4 specs only on 1 final slide, after their credits (as shown below).
Having said this, Samsung focus might not be at the hardware this time. They learnt that the previous S3 consumers are inclined towards their product due to innovative software enhancement.. By inferring from the launch event, its easy to spot that they are adding value towards their software. Samsung spend the entire launch presentation elaborating on the new innovative software features.
7) Chat On – Samsung’s version of Facetime
8) Tilt Scroll - Using gyroscope for scrolling though web pages instead of touch scroll.
9) S Translator – Enhanced Google translator
It seems that Samsung is successful in pulling off its “S” Branding, without even mentioning Android. Do you think Samsung is pulling away from Android to develop its own branding?
Personally I feel that Galaxy S4 features is definitely making a move towards value adding via software since it already have superiority over hardware. What do you guy think? Do drop some comments below.
Samsung S4 will be retailing on the 27th April. Be one of the 1st to own it! Click here to find out more.
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