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Wed, Dec 9, 2020 3:48 PM

Importance of Content Writing Before Website or mobile app Design

I’m a robust believer in making ready internet site content material earlier than beginning photograph layout and this is applicable to each web sites and blogs. Some will argue with me, however I’ll combat this warfare and dig in due to the fact I understand content material earlier than web site design is the proper technique.

Website layout need to be crafted across the person, their needs, and the preferred final results of an internet site visit. It need to be centered at the person’s demanding situations and the internet site’s cap potential to clear up those issues.

It need to now no longer be centered on coding developments and prepackaged templates.

Design Trends Come and Go, But a Focus at the User Should Not

I’ll obtain emails from humans discussing their web site design necessities and often those lists may be specializing in unique assignment standards like endless scroll, hamburger menus, hero images, video backgrounds, and motion.

Rarely do humans technique a layout corporation and gift records primarily based totally on their site visitors, the person’s needs, and the last desires of an internet site visit.

Website proprietors get stuck up in layout developments, their competitors’ web sites, and what they agree with is current and modern layout factors. In doing so, they lose song of the real internet site traveler.

All too frequently humans pick an internet site template or weblog topic and get stuck up with inside the graphical presentation or bells and whistles it offers. It’s an emotional purchase that supersedes the choice to assist the real internet site visitors.

Once they purchase the inventory topic, they pressure their content material to in shape with inside the template’s to be had content material blocks. Or worse yet, they pressure a custom layout to stick to the equal fashion and presentation of a pinnacle competitor’s internet site.

In maximum instances this results in sadness and buyer’s remorse.

The motive this takes place is that this manner follows the route of purchase, layout, improvement, and subsequently content material. That route is with inside the incorrect order. The manner goes backwards and it results in frustration.

Content First Leads to Educated Design Decisions

Documenting your preferred person float, traveler paths, and contact to moves is something this is normally carried out after the photograph layout is completed. Unfortunately that’s the incorrect technique as it forces you into matching content material to the internet site topic or layout. It need to be simply the opposite.

Before you discover your self-falling in love with a competitor internet site, coveting a inventory WordPress template, or achieving out to a photograph fashion dressmaker, you want assume via the desires and goals of your internet site or weblog.

You want to record your person personas, their character demanding situations, your solution supplying, and the trails you’d like those site visitors to take with inside the internet site.

While photograph layout in very essential, it need to take location on the proper time with inside the assignment to actually assist you to showcases the internet site, content material, and supplying withinside the pleasant mild viable.

One of my preferred rates in this situation is:

“Content precedes layout. Design with inside the absence of content material isn't always layout, its decoration.” – Jeffrey Zeldman

Messaging and content material are the constructing blocks and basis of the internet site. This method they need to be cautiously concept via and documented nicely earlier than any colors, fonts, and layouts are considered.

The layout factors need to complement, highlight, and show off the important thing messaging and maximum essential content material.

Focus at the Right Content

While I am pronouncing you need to have content material written earlier than starting layout, I’m now no longer pronouncing that you need to have all of your content material written. That might be a tough task to perform for maximum internet site proprietors and businesses.

I inspire customers to awareness on center internet site sections and pages. During the income manner I commonly undergo their internet site and search for regions I assume might advantage from custom layout templates. These will range primarily based totally at the client, industry, and goal demographic.

Here are a few not unusual place regions which can advantage maximum from a content material first strategy:

  • Home
  • Main about or company page
  • Main services page and individual service pages
  • Main storefront and individual product pages
  • Resource section, categories, and/or resource items
  • Personas
  • Landing page templates
  • Main blog page and individual blog posts
  • Contact page


Content factors that count in a content material earlier than web site design technique:

  • Headlines and subheaders
  • Core messaging
  • Paragraph text
  • User personas and visitor paths
  • Call to actions
  • Images
  • Videos
  • Navigation
  • Social media accounts
  • Search engine optimization

The extra your photograph fashion dressmaker is aware of and has to be had, the extra particular and centered your layout will become.

Finding Balance

Not all conditions will permit a content material earlier than web site design technique. You ought to discover stability and you need to select and selected your battles.

If this technique goes to be tough, I propose beginning with well-known factors which include navigation, SEO, and contact to moves. Then start slender down the focal point through reviewing person personas and their site visitor’s paths.

Focus on recognized factors and weave those into layout through beginning with the house web page after which permit the layout to construct from his vital hub. While shifting via this manner, live centered at the traveler, what they want, and what movement you in the end need them to take.

The manner can appear overwhelming, however like something in life, you want to interrupt it into chunks and compare the huge listing bit through bit.

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